Home » Car Launch: The Human Side of Managing Change by George Roth
Car Launch: The Human Side of Managing Change George Roth

Car Launch: The Human Side of Managing Change

George Roth

Published August 1st 1999
ISBN : 9780195177985
Paperback
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 About the Book 

How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, TheMoreHow does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in todays volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.